(William DeKova White) (born 1933), U.S. athlete and businessman, first African American to head a major pro sports organization, born in Lakewood, Fla.; in 1954 interrupted premedical studies for baseball career, seven-time winner of Gold Glove at first base; left-hander, signed by N.Y. Giants (1956), hit 22 home runs as rookie; traded to St. Louis Cardinals 1959, retired 1969; started broadcasting in St. Louis and Philadelphia, Voice of the N.Y. Yankees (radio and TV) from 1971; named president of National League 1989