(1891–1982), U.S. businessman, born in David City, Neb.; cofounder and chief executive (1910–66) of Hallmark Cards, Inc., the largest greeting-card manufacturer in the world; using money earned during high school, established a wholesale greeting-card business in Kansas City, Mo., 1910; joined by brother Rollie, began printing own cards 1916; brother William joined firm 1921; helped create modern greeting-card industry, pioneering the sale of inexpensive card-plus-envelope; used eye-catching display stands and radio and television advertising; sponsored the much-praised “Hallmark Hall of Fame” television program for many years and established the Hallmark Gallery in New York City 1963.