second largest car maker in the world, after General Motors; business started in Detroit by Henry Ford in 1903; sales of the Model T made Ford the most successful automaker of his time; this “universal car” was designed and priced for the masses; never outsold in numbers until Volkswagen's “Beetle” appeared in 1950s; Ford revolutionized industry with moving assembly line in 1913 and 5-dollar day wage in 1914; acquired Lincoln Motor Co., in 1922 and produced first Mercury in 1938; first overseas branch opened 1928 in England; operated Willow Run Aircraft near Dearborn, Mich., during World War II; production of Edsel car in 1957 probably the best-known marketing failure in auto industry ,