(born 1940), media consultant and political imagemaker, born in Warren, Ohio; executive producer Mike Douglas Show (Emmys 1967, 1968); hired to create a “new” Nixon, conceived Man in the Arena series (1968); for Reagan prearranged quips for debates, Emmy for TV special ‘Television and the Presidency' (1984); coached Bush in speech patterns and mannerisms, developed successful bash-Dukakis commercials (1988); allegedly influenced choice of Dan Quayle, former client, for vice-president; inventor of technique of glib one-liners for media (“sound bites”); author, ‘You Are the Message: Secrets of the Master Communicators' (1987)